Public Sector & Education • Business & Enterprise • Home Security
As you are probably aware the video surveillance world is going IP. But what does ‘Going IP (Internet Protocol)’ really mean? On the face of it this change looks innocuous and some would say unnecessary. You are going from a world where video data which used to travel over coaxial cable is now travelling over CAT 5+/CAT6 Ethernet cabling, fibre, WIFI, or even 3G. It means that video can be moved, recorded, stored and managed using the same type of network infrastructure as firms use for their other computer-generated data.
We are noticing increasing deployment of IP-based surveillance cameras to help UK retailers to find operational efficiencies as well as reduce shrinkage. Indeed this trend is confirmed in a key finding from an August 2012 CCTV in Retail survey of 700 UK retailers conducted by the Centre for Retail Research. The study, which was commissioned by Axis Communications, found that 58% of UK retailers plan to migrate from analogue-based CCTV to a new network video system in order to integrate network cameras with business intelligence (BI) applications. BI application integration was the most significant reason for UK retailers to move to network video, or IP Surveillance as it is sometimes called.
So what are these retail-specific BI applications? We were interested to see many of them were geared to capturing and understanding in-store customer behaviour better and flagging up areas for potential improvement.